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HOKA ONE ONE

Hoka One One Chalenger ATR 3 Featured

Shoe Review: HOKA ONE ONE Challenger ATR 3

There are those shoes in your lineup that you develop an affinity for. It’s not about the brand, but it’s about the fit and the feel and the utility. There’s just something right about that one pair that makes your hand move in that direction when you reach into your closet. For me that shoe has been the HOKA ONE ONE Challenger ATR since it was first released. The Challenger ATR 2 came out and it was okay, but some of the updates they made especially around the narrowing of the toebox turned my head in other directions. With the release of the ATR 3, I was excited to see if the magic had returned and I was not disappointed with the results.
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Hoka One One Hupana Featured

Shoe Review: HOKA ONE ONE Hupana

There’s definitely been a trend over the last half of 2016 and now into 2017 where manufacturers are designing shoes that are made with lifestyle in mind. By this, I mean shoes you can wear to work or to run or even a little of both and they still look good and function well in both environments. In this review, we take a look at HOKA’s first foray into that area, the highly requested HOKA Hupana. I’ve always been more of a “different shoe for different occasions” type of person, but in this review I’m strictly looking at the Hupana as a runner and you can decide for yourself if you think its a great everyday shoe.
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TrailShoes2016 Featured

Trail Running Shoe Showdown 2016: Racing

I am consistently asked what my favorite shoes are and my answer is always the same, it depends. What terrain are you on, distances are you covering, what’s your pace, any lower extremity conditions, etc. These are all the questions I ask and even then I can return a list of what might work for you, but from that point it’s up to you. I don’t believe in the perfect shoe, but I believe in the perfect shoe for the individual and for the condition. To that end, this article is all about trail shoes and more importantly, trail racing. There are times when a nicely cushioned full stack shoe is welcome on the trail especially at distance, but there are also times when you just want to blow down the trail at full speed.
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Hoka Clifton 3 Featured

Shoe Review: Hoka One One Clifton 3

Marshmallow, marshmallow… Okay so maybe you’ve seen the ads and maybe you haven’t, but Hoka is taking a whole new direction with the marketing campaign for the new Clifton 3. I’ve always been a fan of Hoka overall, but the development of a new ad spot and their commitment to producing maximum cushioned shoes shows how well they are performing within the running industry overall. It also shows the public’s willingness to look at alternative brands instead of traditional shoe manufacturers. This is a great thing, but I honestly don’t love the marshmallow thing. Here’s why.
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Hoka Challenger ATR2 Featured

Shoe Review: Hoka One One Challenger ATR 2

Today we take a look at the successor to one of the best trail shoes Hoka has ever made, the Challenger ATR. The 2 is out and Hoka has tried to remain committed to the original while also attempting to improve upon the platform. As the lineup grows, they have done a solid job remaining committed to the design that has made them successful and has seen them jump up the ranks within the trail running community.
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Hoka One One Clayton Featured

Shoe Review: Hoka One One Clayton

Today we wanted to chat about the Hoka One One Clayton, a shoe everyone has been curious about. This super light neutral road shoe came out late Spring and represents a very distinct design change for the company. Most Hoka fans will probably structurally see the shoe as a mix of the Huaka and the Clifton, just with updated graphics, but the similarities really end there. It looks like Hoka isn’t content to just sit back and rest on what they’ve built which is really good for runners.
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Hoka-Vanquish-2---Featured

Shoe Review: Hoka One One Vanquish 2

We don’t play favorites here around the office very often, but some of our staff definitely have their loyalties and Hoka One One always seems to end up high on that list. I have spent time with numerous members of the Hoka family and have had the chance to spend the last couple months with their new Vanquish 2. This shoe definitely fits right into their maximum cushioned roots and really takes it up a notch from all other Hokas to date.
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